Keywords and meta tag discription

[Realtor101]

My meta tag description is the same on a lot of my pages www.okanaganbc.com

It was done by the original designer.

1. Should all of the meta descriptions and keywords be unique for each page?

[TommyTan]

Hi,

The answer is YES! All your meta description should be unique and to attract users to click on your website on the search engine result page.  Each meta description should be used to summarize each page and use CTA to attract searchers to click.  Furthermore, meta descriptions should include keywords related to that page so that it will be bold in the search engine result page when someone searches for that keyword.

Although meta keywords don't play a role in SEO for big search engines like Google, Yahoo, Bing, and Ask but they should be unique as well because there are a lot of smaller engines that are still using it and of course, there are some people using smaller engines as well.  SO you want to optimize your website for all engines out there.  Just a side note, baidu still uses keywords.

[Realtor101]

Thank you,

so if meta keywords are repeated that is not as serious as repeated meta descriptions?

Should I have expectred my seo guru of 3 years  to point this out to me?

[TommyTan]

Meta Descriptions and Meta Keywords both don't affect SEO ranking on BIG search engines but meta descriptions plays the role in getting people to click on your link so what you said is true in having meta keywords repeated is not as serious as repeated meta descriptions.  Meta descriptions may not affect your ranking but it is still **important!

I suggest making both meta keywords and description unique. ** Work on the meta descriptions first then if you have time, work on the keywords.  No rush in keywords though.  If you have other more important SEO related issue to take care of, do those first.

[tdawson09]

What's important with your meta descriptions is to make them appealing enough to get your user to click on your listing. Meta descriptions no longer add any ranking value, but they do add marketing value. Put your meta description keywords in your first sentence, as they will be bolded if they are part of the search query. Put your action or power words, (Words that would motivate your searcher to click your listing) also towards the top of your meta description. Towards the end of the description they will get cut off.