Domain name selection + Branding

[shanky1]

Hello All, Would like to understand the relation between selecting a domain name and the branding of ones organization.

Recently a friend came upto me and asked as to how he could select his domain name so that factors like seo visibility and uniqueness fall into place correctly. Is there some website which could permutate / combine few keywords and suggest domain names. Also help in deciding whether selecting that domain name would be advantegous over other or not.

Common names like cart , food, vacation etc if names formed keeping these in between as domain names could cause issues where in a lot of influential names could pop up on the searches and make your domain irrelavant.

Any ideas how to overcome this problem

[donford]

Hello Aditya,

I want to recap your question to make sure I understand it correctly.

You're asking for a tool that suggest domain names based off of keywords, but you also are worried about selecting a keyword based domain because you are going to compete with other industry domains.

If this is correct.. I'm not sure of a tool that does this specifically that, but you could use a combination of tools to get the results. First I would use Google's Keyword Suggestion Tool (it is a tool in Adwords) to find industry keywords, and then use a web hosting services signup page like BlueHost.com  type in a domain and let it suggest available domains.

That being said, Google has devalued some of the benefits of keyword named domains (EMD, PMD) we have a good post about that here on Seomoz.org about the recent Exact Match, and Partial Match domains.

The last part of your question was about how you deal with similar companies with the same name, I would suggest going unique by using a unique brand name, or brand name and a keyword like examples...

Brand
Zuppys.com
Partial Match
ZuppysFood.com

I hope that helps