Phrase duplication within Title Tags

[cre8]

I'm creating a few hundred category level pages on my site, and am wondering if duplicating a phrase within each title tag is OK to do:

---

Examples:

1)  Title Tag for a page that provides brochure templates for the child care industry.

- Title Desired:  Child Care Brochure Templates | Brochure & Flyer Maker

2)  Title Tag for a page that provides brochure templates for the financial services industry.

** - Title Desired: ** Financial Services Templates | Brochure & Flyer Maker

---

Question:

Is it OK to repeat what is after the pipe in each title tag (i.e. 'Brochure & Flyer Maker') on a few hundred category level pages.  It's definitely an accurate description of what you will find on the page, however I don't want to run the risk of duplicate content / keyword stuffing issues.

Essentially, can I use an exact duplicate phrase inside multiple title tags and be OK?...or is this not advised?

I appreciate any advice or feedback.  Thanks.

-J

[BlueprintMarketing]

Hi Jay, I know you're talking about you're probably using WordPress correct? It is very common however unless you go over 5% of the volume is the rule but really the rule is created content Mathas more of the secondary way of just knowing if your way out of bounds but you do not want to put the same word in so that it takes more than 5% of the content if that makes any sense you might want to download scribe content by copyblogger excellent plug-in you can use it (I love it) Tom

[BlueprintMarketing]

PS never use the domain to start your title tag if my title of my site is "example.com" I do not want to start out my title as "example" is a wonderful website I want to say wonderful websites made by example same same thing with All description info your boxes data

[AREA203SEMTeam]

I do it all of the time and it is OK to put in the repetitive content in the meta title.  Technically, you are diluting the meta title tag, but it is not a bad thing (and I will tell you why). Take for example a site that sells cigarettes.  What do you think you would look more natural to the search Engines (Not SEO'd)

Marlboro Cigarettes | DomainName.com

or

Marlboro Cigarettes

The first option although it is diluting the title tag, is at the same time not over optimizing the title tag.  I personally have tried both, and ALWAYS option 1 has worked better.

In your case, as long as the landing pages have good content about Financial Services and Child Care, you will be good as brochure and flyers is your product, so it is relevant.

[BlueprintMarketing]

Try using http://marketinggrader.com It will give you a very thorough explanation as to what is wrong with your tags what it's not Tom

[cre8]

I like this answer because it is the route I want to go, however is there any documented resources stating that there is no penalty or issues with this approach?

Personally, I think the second option (no pipe) would look more natural to the engines, but would also be less descriptive to the users.

Also, does it matter if what is after the pipe is the domain name or not?  I know that's fairly common practice, but I do not want to use the domain name there.

[MikeRoberts]

As far as I know, there is no problem with doing that. Hell, look at the page titles for everything here in the Q&A forum... they all end in " | SEOmoz Q&A" and the pro pages all seem to end in " | SEOmoz PRO".

The sites I work on all do that with their blog pages. Every page gets an individual title but they all end with the stovepipe and the blog's name. It definitely cuts down on the effective space to work with for optimizing your titles but it also potentially adds in a branding signal that could help your site overall in the long run. We've never had any duplicate title warnings associated directly with that repetition.

Edit: Here's something straight from SEOmoz's Title Tag Best Practices page http://www.seomoz.org/learn-seo/title-tag

It even lists the optimal format as Primary Keyword - Secondary Keyword | Brand Name or Brand Name | Primary Keyword and Secondary Keyword

[BlueprintMarketing]

I want to see what SEOmoz has to say about all the thumbs down and somebody getting a thumbs up for their Their initial question that's awfully odd I believe there's manipulation going on here and I really don't appreciate when I've tried to help somebody that they somehow have no clue as to what's going on with a thumbs-up or thumbs down I know at the risk of getting more thumbs down and posting this however I believe that what I'm saying needs to be heard by a SEOmoz admin Thomas Zickell

[KeriMorgret]

Thomas,

Your answers from the day before actually didn't make a lot of sense (what does Mathas mean?) , and statements about something being a rule but no explanation as to where the rule came from were what likely got you the thumbs down.

[BlueprintMarketing]

Hi Keri, I agree with you on that in after reading them they did not make on sense I'm using voice recognition system my spelling is horrible so it meant metadata but obviously I did not take the time to correct that. However I just thought it was strange that absolutely everyone of them got a thumbs down I mean By all means if the person would like clarification I would be more than happy to give it to them. However I believe I gave three answers entirely and I got three thumbs down it just seems excessive. I'm not mad I though I just thought it was really was Kind of excessive Also something that I've yet to have seen before . But I will take time to make sure that there are no more blatant mistakes like that Understandably would confuse anyone. The reason I sound even worse right now is I am on a trip for the holidays to visit my family and don't have my regular voice recognition system some actually doing this use my phone. Thank you for taking the time to at least answer my question, I hope you had a wonderful Christmas and have a happy new year, Thomas