Should I move x-cart installation or 301 redirect?

[BlinkWeb]

We have an existing e-commerce site built on x-cart. The default store location is www.site.com/store.

The domain root however is just a static HTML page (currently using mainly graphics) and a nav menu.

What would be a better option:

1. Move the install location to the root directory and get rid of the static HTML page. We would have to manually 301 redirect all the old pages to the new location. Not sure if there are negative implications with that.

2. Just optimize the HTML landing page? Seems like it is better to have products and categories as close to the root domain as possible...

3. 301 redirect the domain to www.site.com/store/ and optimize the homepage within the store. This option means we dont have to worry about 2000 redirects or the hassle of moving the store.

Anyone had any experience with this and suggestions?

[itrogers]

I think the 3rd option is a good one to go with? Just make sure the site.com/store is optimized like a traditional homepage. Since you are not changing domains I don't think redirecting all pages in option 1 is worth it like you said. Option 2 is good because you can really control the page, its layouts, and text/links for super optimization but the work will double because it is not linked with your CMS. If I were you I'd probably choose #3