Title tag question

[activitysuper]

Hi,

Lets say you have these 2 title tags.

1. red paint, blue paint, green paint - CompanyName

2. red paint - CompanyName

Does the longer title tag dilute the term 'red paint' when it comes to ranking?

Basically out of the 2 which title tag would show the best results when trying to rank for the term 'red paint'.

Cheers

[AndreVanKets]

You want your title tags to be as specific about a page as possible. Only include the most relevant keywords in you Title tag. Synonyms are welcome, but not keywords unrelated to the page.

In the case mentioned above, a page about "Red Paint" should have a title tag with ONLY

"red paint | redish paint | blood red paint" etc.

Greg

[activitysuper]

Cheers Greg,

What about diluting like this?

Quality red paint at great prices - CompanyName

[AndreVanKets]

Try to get your targeted keyword in the front of the Title tag if possible. Your example above doesn't dilute the page as it doesnt compete with any of your other page (blue paint, green paint etc), it just adds some enticing copy to encourage clicks.

When you are faced with a challenge of either using a highly searched exact match term like "Red Paint" but feel that it doesn't read well in the serps, go with what users would prefer.

Example:

Best for SEO :

Red Paint at Great Prices - CompanyName

Best for SEO + better click through's:

Quality Red Paint at Great Prices

Use the first example as much as you can, (the exact match keyword) and use the second example when the exact match keyword doesn't make sense or doesn't sound enticing.