Using the Word "Free" in Metadata

[Travis-W]

Hi Forum!

I've searched previous questions, and couldn't find anything related to this.  I know the word "free" when used in email marketing can trigger spam filters.  If I use the word "free" in my metadata (title tag, description, and keywords just for fun) will I be penalized in any way?

Thanks!

[CaseyKluver]

You will not be penalized for using the word "free" in your metadata. Just make sure you have something free to offer and your description is not mis-leading.

[JarnoNijzing]

Totally agree with Casey. Otherwise everyone that offers something for free would be penalized and we have an empty Internet. Imagine searching for a free e-book on SEO and Google says: "Sorry, but free is a spammy word so I won't show you any results.". That would be hilarious wouldn't it?

Do what Casey mentioned and you should be fine.

Some free advice..

kind regards

Jarno