Using "Read More" buttons as a tool to cram in Content

[Travis-W]

Hi Mozzers!

Let's say our website is clean, professional, and minimalistic.

Can we use a "read more" button that will expand the text on the page to increase the amount of content while (unless clicked) not impacting the appearance?

I want to make sure I am not violating Google Webmaster's guidelines for "Hidden Text"

Thanks!

[Martin_Harris]

I was literally about to post the same question, I've seen a fair few competitor sties doing this, not wanting to taint the design of the page, so they just add a keyword stuffed doc with <--more--> tag in the footer.

Black, grey or white on this one? I have a client that has insisted on design block heavy site which makes it very difficult to optimize for.....adding something like this could be very useful.