Making one landing page rank higher than another

[mark.schad]

I have a website which uses an individual landing pages to greet traffic for each suburb in our service area. For a long time we had one landing page which covered a region of suburbs but we've since added individual pages for those suburbs as well. However, Google will always display results for the old regional page, even though the new pages are optimized for searches in that area.

Is there anything I can do to get Google to display the pages I want?

[bradkrussell]

Hi Mark,

You should do a combination of:

1. Make sure the individual landing pages are highly optimised for relevant local-type searches
2. Good internal linking strategy to the individual landing pages with optimised anchor text
3. Link building externally to these new individual landing pages
4. 'De-optimising' the existing larger landing page so that it's not optimised for smaller, local-type searches but rather just large/generic searches. I.e not optimised for suburbs, but perhaps for a region

Thanks,

Brad

[Sean_Dawes]

Not going to rehash what has already been mentioned. Just want to say think Brad covers what you need to do. Take a look at that and get back to us.

[MiriamEllis]

Brad has hit the nail on the head. Very clear, concise advice on what to do!