OSE Confusion on 'External' Links

[Paul_Tovey]

Hello All,

I am still very new to this but am starting to get a grasp of things in the SEO world, but there are still a few things that I just don't get yet.

For example, I've been trying to find out a great strategy for Link Building, what better way than looking at already existing SEO companies? So I did a quick search on a website (http://www.opensiteexplorer.org/links?site=www.springer-marketing.co.uk) and tried to look at all of the External incoming links.

So I did a filter of Followed+301, Only External and all subdomains.

But about 20 of the links for this site are coming from itself.

Now, i'm not an expert, but presumably you can't just give yourself strong links? Is this some kind of trick, how or why would somebody do this?

Mind Blows

Paul

[IainReloadMedia]

Hi Paul,

Good to see you getting in to the mindset of an SEO. It's a challenging, yet rewarding job. I've recreated the filter OSE search you've done...

http://www.opensiteexplorer.org/links?page=1&site=www.springer-marketing.co.uk&sort=page_authority&filter=follow&source=external&target=page&group=0

These are only external sites, but some are similar, for example 301 from www.springermarketing.co.uk/ (no hypen).

You can give yourself strong links, internal lining is a fundamental SEO strategy. Have a look at this great article by SEOMOZ http://www.seomoz.org/learn-seo/internal-link

Hope that helps

Iain - Reload Media