More complete campaign reports

[antdesign]

SEOMoz campaigns include a lot more data than can be sent via email automatically with the custom reporting feature. So what do people do to send that data to clients?

Do you not include it? Or export reports manually and send them on? Or something else?

[CoreyNorthcutt]

Personally, I don't.

I use the data to shape long, detailed sets of actionable recommendations.  If you want some really pretty reports, you might consider SEO PowerSuite's Website Auditor (which I do actually PDF up, branded, to clients).   The only downside, as with all of this, is that more quality SEO tools cost more money.

[antdesign]

Is there much cross over between the two tools? Or do each do certain things that the other doesn't, or better than the other does?

[CoreyNorthcutt]

There is a lot of overlap, for sure.  The biggest advantage of the other is pretty exportable reports.  But it will definitely highlight subtle things that SEOmoz won't as well (keyword competitiveness and volume, markup errors, social sharing, link data from other crawlers, and so forth).

Unfortunately there really isn't an "end all" SEO solution.  We run our agency with about 30 cloud apps, and there are still loads that I'd love to budget in.  

[antdesign]

Thanks very much for your input. I've downloaded a trial of PowerSuite to take a look.