How to get the most out of inbound links from magazine and newspaper stories?

[williammarlow]

When a newspaper article or magazine article writes a story about your company, some people like seem to immediately write blog posts about the press hit, and then in the blog post they link to the press hit.  Other businesses have entire "In the News" sections in which they post links to news stories that reference or link to the company.  Does this in any way hinder or the cancel out the link juice that should come from the original inbound link by making it look like a link trade or link swap, or for any other reason?  Just curious if anyone has any thoughts on this...Thanks.

[Michael-Goode]

Hi Will,

Definitely not!

In fact it is great if other people are linking out to the online newspaper article. The more the links the article will get, the stronger your link will be that is within the article (as long as it's do-followed of course).

[ChrisHolgate]

I think the question specifically related to whether the company that was being written about should link to the article in question.  The logic behind the question was that if they do this then a reciprocal linking arrangement has essentially been established.

I would suggest that trying to get as many people to link to the article as possible would be a good strategy but not to link to the article from the domain that is being written about.  Just my two cents, mind.

[williammarlow]

Thanks Chris -- yes, you nailed it.  I have seen this strategy used lots of times, but it just occurred to me today that it was probably a mistake.