Maximum <title>length - use full or shorten?</title>

[JDatSB]

I have a Title on a page that has more than 70 chars in it, and I also have to include the page type and brand in the title.

• page type: Type
• page header: This is the page title of the long title and I need to add more content
• brand: Brand

Is it better to concanenate the title server-side and use a .. instead, like this?

Type: This is the page title of the long title and I need to.. | Brand

Or, should I put the full Title of the page so that the keywords are available for Google? example,

Type: This is the page title of the long title and I need to add more content | Brand

I'm trying to keep to the 70 char limit for Google.

Which solution is the more ideal situation?

Thanks all

jonathan

[GoodAtMarketing]

According to most tools it is best to place your keywords closer to the beginning of your title. I always use keyword | Brand. It will display nicely on the SERP, and users like that.

[SanketPatel]

Hi Jonathan

Please read this : http://www.seomoz.org/learn-seo/on-page-factors. I hope this will help you more for correct & effective ON-Page for your website.. Also you can see the best example of title tag out here.

[JDatSB]

I agree, using that Keyword | Brand is best.  However, that doesn't answer my question above...please re-read the question about the character limit and how to implement a <title></p></title>

[JDatSB]

Hi,

I've read that document already, it still doesn't answer my specific question -- that's why I asked it here.

[SanketPatel]

Page title is good if its upto 66 characters.. Some says 60 or 70 Characters but google displays upto 66 Characters in SERP..

As per my knowledge its good if you trim your title within 66 Characters.. Yes its helpful if you use Page Type & Brand Name in Title. Dont go above 66Characters because google only show 66 Charachters for title in SERP's & if its more than 66 then Google dont see that. As you know Keyword | Brand Name is good practice but Sometimes the message is more important than the keyword & brand.

If you want to use big title as Blogs usually have big title then your 2nd example is good "This is the page title of the long title and I need to add more content | Brand"

Hope this answered your question.

[JDatSB]

Thanks, that's more accurate to the question I was asking.  Appreciate the response.