Competitors Dodgy Link Profile - How to handle?

[Mulith]

Hi All,

One of my competitors doesn't seem to mind collecting links with no relevance and over optimisation of anchor text also leaves me scratching my head as to ho wit's possible for them to still get the rankings they do.

My question is how do I handle them from a competitive point of view? Do I pay for a batch of poor links to topple this competitor? Or do I bide my time?

Thanks

[Keszi]

Hey,

Focus on quality vs. quantity. Your competitor might be collecting links from every scratch website, but if you focus on quality, with time you will beat him.

Gr.,

Istvan

P.S. If you are going to pay for poor quality links... Why would your website rank better?

[Mulith]

No I meant point them to the competitors site/

[Keszi]

Oh, I understand... Well, I wouldn't. Instead try to figure out why your website isn't ranking that well, try to get yourself an SEO to do list and check both on-site and off-site, are you giving enough juice to contribute to the quality of the site? Where are your "weak" spots, how could you resolve those, etc.

If I would in your situation, I would approach first my site, am I really doing everything to rank or not? Then I would check competitors (but just in order to see which are their strong points, their weaknesses), use their strong points on your website, make it even better and try to avoid the same mistakes that they are doing.

I hope this helped,

Istvan

[LynnPatchett]

I really don't think it is worth doing that!

What Istvan says is 100% correct, you will beat him in time. Why start wasting your time on your competitor's site rather than focusing on your own?