Seperate Blog vs Blog in Site
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Hello,
When is it useful to have a blog as an external entity, versus a blog embedded in an ecommerce site.
My thoughts lean towards making it part of the site to build new content, but I'm open to suggestions.
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Best is to do site.com/blog so the links to the main site helps the blog otherwise you need to get links for 2 domains
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Agreed, building authority on one site trumps trying to work on multiple - otherwise you are doubling your efforts and splitting your results.