Simple Question Regarding Keyword Landing Page

[babooni]

Hi guys, I run a small online business in Singapore want to try to DIY SEO. Been doing alot of reading and using the wonderful tools at Seomoz. This might be the first dumb question here. Its very basic but i cant seem to find anything on it (maybe its too simple).

Let's say i want to rank 3 keywords - A, B & C.

Do i use homepage as landing page for all 3 or do i use 3 separate pages? ( i tend to think the latter is correct).

If I use 3 pages and do all necessary optimization and start a link building campaign, do i get backlinks to point back to homepage or the kw targeted page?

Eg. an article submission exercise (not the best thing to do i know but i promise ill only submit to good sites). Are these the right things i should do? Keyword: car horns. landing page: carshop.com/car-horns

1. write a 400 word article about car horns and use as content on carshop.com/car-horns

2. write another 400 word article about car horns and post to say carhornarticles.com

3. at the end of article mention a line about my business dealing with car horns and hyperlink 'car horns' pointing back to ??? (carshop.com or carshop.com/carhorns)

4. repeat, writing unique articles each time but changing anchor text to something different each time, maybe 'purchase car horn' etc.

Or should links be divided between both carshop.com& carshop.com/carhorns?

I swear i used the search function before asking this question. Hope it's not so silly i dont get any help. Thanks guys!

[Matt-Williamson]

I would create 3 separate pages providing one of those 3 terms isn't your main key term and already targeted on your homepage. Then I would look at creating an internal navigation structure that pointed at these pages using the keyword anchor text as their label as long as it appears to be natural. I would place the keywords as the url - www.domain.com/keyworda.html (or whatever extension your site has). I would then look at gaining links to these pages, but I would be careful with the anchor text that links back to my pages especially since the Penguin update when link profiles are under more scrutiny than ever and it is important to look as natural as possible.

Going back to your pages I would look at optimizing your critical on-page elements such as title and h1 header so that it contains your keyword but do not stuff these elements and try to make them as natural a possible.

When linking building I would do more research on here as there are so many different ways that you can create good natural content and get it in front of an audience so that links will be gained. It is hard to give you suggestions without knowing what your site is about - is it car accessories or was that just an example? Think of things such as building a good social following on networks such as twitter and try to pick out influencers/authorities in your niche and then build a relationship with them so that you can create content and put it in front of them so they will spread it to their following and so on.

Could you create a blog in relation to your niche and encourage people to guest post? Could you boost your content by encouraging reviews/testimonials? Have you thought about creating how-to videos or guides if appropriate? Are there any communities around your products and have you thought about getting involved?

Remember when linking building:

great content + exposure = links

Exposure is key and this is where building things such as a social following and a decent email list will work wonders..

Hope these suggestions help - I have had success with the same formula myself..

[Solvari]

I'd also say that's the way to go. This article might be of help when it comes to grouping / separating keywords on your site. (Especially when you'll maybe target more than 3 keywords in the future)

http://www.bruceclay.com/eu/seo/silo.htm

[Dubs]

I agree with Matt,

Create 3 independent pages and be certain all your onsite elements are in order.  I recommend pushing links to each of these pages from several different medias (blogs, articles, social networks, etc.).  As mentioned above, EXPOSURE is key!

[DarinPirkey]

I agree with Matt here.  I would just add using SEOmoz's Report Card tool to check all of the on-page factors that Matt mentioned.  I would also take a look at a whiteboard Friday done by John Doherty back in July for internal linking best practices http://www.seomoz.org/blog/smarter-internal-linking-whiteboard-friday