Where a Blog should be located?

[PedroM]

Hello Guys,

My question is, in a Company where do a Blog should be located? In a subdomain? a subfolder? a in a independent domain?

Tks in advance!

Regards,

[Jinx14678]

I believe the General consensus is subfolder.

Eample:

www.example.com/blog

Hope this helps!

[CaseyKluver]

Hi Pedro,

Shane is correct. A subdomain is treated as a different website than your main website, same with an independent domain obviously.

Your going to want all of your good content on your domain in a subfolder. A couple reasons being:

• Provides new content for your main site, not just your blog
• Any incoming links it generates will be passed to your main site/domain rather than just your blog subdomain
• Provided you set it up under one CMS it also makes it easier to manage in the same root location

[CareerBliss]

As subdomains tend to divide site authority between the subdomain and the root... it is a best practice to incorporate your blog at domain.com/blog/

[journeybeyondtravel]

I would agree with all the cool people are saying here. Put it in a sub folder. Additionally, your question might be whether your blog page should be your home page. I personally prefer a 'static' homepage while putting the blog somewhere else. I have wrestled with this with various sites and I always come back to it. I don't think it matters to Google (although showing fresh content does help of course), but putting the blog in a directory (www.example.com/blog) is a good idea. Then, you can change the static pages all you want (the homepage, etc.) Moreover, you can give your blog URL a keyword string that you want to rank for. For example: www.example.com/daily-news (or something). It will give you a small point in ranking since you have the keyword in the actual URL. These are just things I've done in the past. Good luck!

[SorbetDigital]

Hi Pedro

My vote goes for the subfolder too. Regular, quality content on a blog will get crawled and indexed very quickly, and if you are savvy with your internal linking, this will really boost the main site too.

Hope this helps

[danielpett]

Having it on a subfolder totally makes more sense. I dont understand why I didn't see that before!

What if you have an "established" blog put on a subdomain (at least 20 posts in total), is there anything in particular I should know when transferring my blog to be on a subfolder on my main site instead?

Without messing it up with links etc.

Would really appreciate an response here instead of creating a new Q!

[redfishking]

I would like to follow-up with a question on this.  If we already have a blog, that is currently a completely separate URL - should we transition the blog back to the main site?

The blog is currently only about 10-15% of the traffic of the main site, we do update it frequently.  I am thinking we might be better off moving it.

Anyone been through this?  A few years back, a separate URL worked well, but I realize this does not help use much these days with google...if we were starting from scratch there would be no way we would be doing this.

Thanks community!