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    How to optimize for a product by two names

    On-Page / Site Optimization
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    • DRSearchEngOpt
      DRSearchEngOpt last edited by

      So let us assume I am selling an item on my website and it comes in a large array of varieties.  Let us also assume that this item is commonly referred to by two different names.  (i.e. Cover & Case, Car & Automobile, Notepad & Notebook) Both of these names that are used, in regards to this product, have, for the sake of argument here, the exact same search volume.

      I want to make sure that I rank for both terms.  In my Title Tags I am currently thinking about the following methodology to help that cause.

      "GE Motors Super Fast and Awesome Car / Automobile"

      "Ghostwriter Kids Notebook / Notepad"

      "Super Soft Pillow Cover / Case"

      Notice I have the space in between the words and the / but my question is if this is necessary or not?  What is Google's policy on how they view that / ?

      Can I do this and still have Google see it as two different words?

      "GE Motors Super Fast and Awesome Car/Automobile"

      "Ghostwriter Kids Notebook/Notepad"

      "Super Soft Pillow Cover/Case"

      Apologies if this is a fairly basic question but cannot seem to find this information.

      1 Reply Last reply Reply Quote 0
      • CMC-SD
        CMC-SD last edited by

        My understanding is that it disregards punctuation altogether.

        1 Reply Last reply Reply Quote 0
        • irvingw
          irvingw last edited by

          I would use the space for better readability. Even if Google disregards the / it's not going to replace it with a space so you would want that space there for separation of keywords.

          1 Reply Last reply Reply Quote 1
          • SanketPatel
            SanketPatel last edited by

            Hi Thomas

            This is really a nice question. I found a nice post on Is Google’s Synonym Matching Increasing?.

            Also there is a good post on More info about synonyms at Google by Matt Cutts on Jan 2010.

            1 Reply Last reply Reply Quote 0
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