How Do You Sell View-Through-Conversions and Remarketing?

[LukeyJamo]

Hey Mozzers,

We have a client that has spent $500 on a remarketing trial. This resulted in 4 direct sales with a revenue of $600 and 75 view through conversions. The average sale is about $150.

I presented a report with a best and worst case scenario of the VTCs (that is all VTCs were responsible or no VTCs or some VTCs were a direct result of the remarketing campaign).

The client needed more proof that the VTCs were a direct result of the remarketing - which I did not have.

I know this was a really profitable campaign, but I just cant prove it. Has anyone had any experience with this? Or know of any good blog posts I could read up on?

Thanks.