Keyword links are not showing up in majesticseo or open site explorer

[CleanEdisonInc]

I've been doing link building by writing good content and getting other blogs to post my articles with keyword links embedded.

One example is:

Original article: http://www.cleanedison.com/blog/setting-the-stage-for-greenbuild-2012-1997

Re-published article: http://www.renewableenergyfocus.com/blog/2012/11/7/guest-blog-setting-the-stage-for-greenbuild-2012/683.aspx

(Keyword is LEED Certification - it goes to http://www.cleanedison.com/leed)

I have 2 questions:

Why isn't this backlink being found by majesticseo or open site explorer?

Why isn't my original article showing up a google search at all?

P.S. Overall, despite my best efforts, my keyword rankings have been falling recently, is there anything obvious that I'm doing wrong?

[SEO5Team]

Hi Avraam,

On the Leed page (www.cleanedison.com/leed)  the keyword Leed has been used over 20 times and you might be facing the impact of the over optimization penalty. Try to reduce the focus on this keyword on the page . More info here.

[CleanEdisonInc]

Thanks for your quick reply.

I see what you're saying, I had been doing that in order to fit in my main keywords such as LEED Certification, LEED Green Associate, LEED Exam Prep, but I didn't realize that those all have LEED in them.

Might I be running into the same problem with "Solar" on http://www.cleanedison.com/solar and with "BPI" on http://www.cleanedison.com/bpi-and-resnet ?

If so, how do I know which words are expected to be common and which I might be getting an over optimization penalty?

Also, would an over optimization penalty explain why the back links aren't showing up on majesticseo?

[SEO5Team]

yes by looking at those pages you might be facing the same issue with them. It's tough to estimate which keyword is getting you the penalty but i think it's safe to assume that the keyword you're using the most on a page might be culprit. The backlinks might not be showing up because they might not have indexed this link as yet. The backlink tools like majestic do not report all the links for a site with 100% accuracy.

[CleanEdisonInc]

Hi,

So I spent time last week reducing the number of "LEED" mentions on the http://www.cleanedison.com/leed

But I got my keyword reports again today and the page has fallen out of the top 50 for "LEED Certification" - I can't even find it in Google searches anymore

Just two weeks ago both http://www.cleanedison.com/leed and http://www.cleanedison.com/courses/leed-green-associate were ranked 31 and 32 (not great, but still generating traffic)

What is going on?!?!

P.S. The link did show up in MajesticSEO, so that's good I guess