Advice needed

[LushDuck]

Hi Guys,

We are trying to increase our rankings for the term "natural beauty products" for our home page....

I have created an article all about natural beauty products with the url as...

domain/natural-beauty-products.html

what I am worried about is this... because this page has more information all about the key word phrase & the url is the keyword phrase, will it out do my root domain ranking?

I created the page to try and give the home page some weight for that key phrase, now I am wondering if I should have had the url as something like "why we love natural beauty products"

then in that page included the keyword phrase link back to the home page!

Hope this makes sense.

Thanks

Daniel

[activitysuper]

Do you have any anchor text links in the body of the article going back to the root?

[LushDuck]

yes we do

[activitysuper]

Ok,

I cant see it out ranking your homepage to be honest, maybe change your title tag to 'Why we Love Natural Beauty Products' so it fits in with your h1 tag.

[BryanCasson]

When writing articles you are always get strong article pages that come up before your home page on curtain terms. If it is a major topic as you have mentioned then just make sure you link to your home page and also make sure the home page contains the main topic keyword. You must make sure that all your article pages have very strong and clear call-to-actions otherwise it defeats the point of them ranking well and acting like valuable entry pages (which they should)

[LushDuck]

Thanks for the reply, I need to get some call to action on the page... Maybe a "click here to shop for natural beauty products" ?

Cheers

Daniel

[activitysuper]

They have created a inner page, optimised for the keyword they are going after on the homepage, so title tag, url, h1, content on article page all optimised towards "natural beauty products".

Then running an anchor text link out of the content to the root.

[LushDuck]

Thanks for the advice, I have now changed the page title to match my H1 tag

[activitysuper]

In the footer your got a link going to blog, this is a broken link, remove it until there is actually a blog for it to go to.

Do you have a link on your site somewhere leading to that article you wrote?

[LushDuck]

Hi,

We do have a blog, I just tried the link and it worked fine?

The only link is from the about us menu. Is that ok?