Company name often shows in anchor text (important keyword phrase within), can this impact ranking?

[knielsen]

Hi everyone,

My company is called "Hawaii Job Engine" - www.hawaiijobengine.com - and many sites that link to my site use my company name as anchor text "Hawaii Job Engine". I have heard Google may devalue a certain keyword phrase if used too often in anchor text. Does this mean I may, over time, get a poor ranking for the term "Hawaii Job" since that phrase is part of my company's name. Or, will search engines easily notice it is my company name and therefore it will not have a negative impact on rankings? Example: if the anchor text leading to my company's homepage is company's name 95% of the time (on authoritative sites) could this be an issue? I don't know the %, but just to establish if there may be in % levels to keep in mind.

thank you,

Kristian

[SEO5Team]

Kristian,

Dr. Pete has a really good post discussing your exact question:essentially if you have a keyword rich domain name you are not going to be penalized just because you have a keyword rich (exact match) domain unless you go aggressive with the exact match anchor text backlinks. Link to the post below:

http://www.seomoz.org/blog/are-exact-match-domains-in-decline

[knielsen]

thank you. I appreciate this.