Individual keyword pages or single page with backlinks and anchor text?

[turnips]

Hi,

I was wondering which is the better strategy?

People say the keyword dig is the basis for any SEO strategy, which i totally agree with, however, traditionally the strategy for these keywords has been to write fresh content based on sometimes very similar keywords / terms to attract specific keywords traffic...

With google getting smarter and smarter, would you say it is safer (if you know you have a very tight and stable backlinking strategy) to backlink a page that has a number of your similar keywords present, with the relevant anchor text on the inbound sites? So in essence the site ranks for multiple keywords..?

I hope this makes sense, it's a very difficult one to get out onto paper!

Many thanks in advance!
Turnips

[SanketPatel]

Hi Adam,

May I know the landing pages ? You can group similar keywords and make landing page for those specific keywords. And built backlinks for that page. If you create multiple pages for one keyword, Google might treat those pages as "Doorway Pages".