Adwords CTR by position

[cruiserDan]

Hi first post and look forward to contributing at some point. I've learnt our sector is going to have a shakeup with some big trademark bans on the way. I'm trying to get an idea of the percentage of traffic that currently clicks on paid ads at google vs organic results. Are there reports that have been done that show CRT for each position for each category?

[EGOL]

Because the adwords ranking method is based upon total yield of the ads.... meaning that

(number of clicks) x (cost of clicks)

is an important part of the calculation, it is possible - even probable - that the second or third position could have ten times the CTR of the first ad.

The first ad could have a clickthrough rate of 1% and be bidding $10 per click.... and the second position ad could have a clickthrough rate of 10% and be bidding $0.99 per click.

[FreightBoy]

I think you're best bet to see how your ad position affects your CTR would be to create an experiment in Adwords and set different keyword bids for the same ad. That way you could determine your sweet spot for CPC vs CTR.

[cruiserDan]

Thanks for your responses, I'll try to clarify my question. This is a graph I stumbled across looking at Google Russia, http://www.russiansearchtips.com/2011/09/. Is anyone aware of similar data for the US, or Google in general? Or is there data that shows the split between clicks on PAID vs clicks on organic links, ie is it 50/50?