Zero Position and bolded words

[seoanalytics]

Hi,

I was wondering if in the featured snippets as well as in the regular snippets the words that are bolded are what google considers being part of the knowledge graph for that request.

For example if you type "italy tour" see the featured snippet and the bolded words, why are those bolded ?

[donsilvernail]

The words are bolded to show you that the content contains the keywords you searched with.

[seoanalytics]

Not the case, check out the word I mentioned.

Does someone have other insights on that ?

[GastonRiera]

Hello there!

There has not been any discovery in how Google analyzes pages to fill Featured Snippets nor any other rich result, yet.
Personally believe that this is really new and Google AI is learning how to be better at finding the right information for enchances results.

It's nearly a lottery to be featured, althogh there are some pages that have some tips to be selected as FS, none of them worked for me.
Also, remember that being in a rich result page will diminish the CTR for every one.

My advise: Focus on bringing the best of the bes content you might do.

Best luck.
GR.