The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Intermediate & Advanced SEO
    4. Will Google penalize a site that had many links pointing to it with utm codes?

    Will Google penalize a site that had many links pointing to it with utm codes?

    Intermediate & Advanced SEO
    3 3 601
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • wepayinc
      wepayinc last edited by

      I want to track conversions using utm parameters from guest blog posts on sites other than my own site.

      Will Google penalize my site for having a bunch of external articles pointing to one page with unique anchor text but utm code?

      e.g. mysite.com/seo-text?utm_campaign=guest-blogs

      1 Reply Last reply Reply Quote 0
      • KristinaKledzik
        KristinaKledzik last edited by

        No, Google likes unique anchor text, since it seems more organic, and supports tracking codes as well. My only hesitation is that adding those tracking codes is going to identify your links as marketing efforts rather than completely organic links. But I think you should be okay.

        The problem with tagging is that mysite.com/seo-text?utm_campaign=guest-blogs could technically be indexed by Google and become a duplicate of mysite.com/seo-text. Make sure that Google knows that you only want it to index mysite.com/seo-text by:

        1. Adding a cannonical tag on the page to link to the non-parameter version:
        2. Tell Google to disregard the utm_campaign parameter in Google Webmaster Tools.

        Best,

        Kristina

        NakulGoyal 1 Reply Last reply Reply Quote 2
        • NakulGoyal
          NakulGoyal @KristinaKledzik last edited by

          I agree with Kristina one 100%. She rocked with the 2 perfect solutions you ought to be looking into.

          1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post
          • Weird Site is linking to our site and links appears to be broken
            0
            2
            40

          • Any idea why Google Search Console stopped showing "Internal Links" and "Links to your site"
            BlueCorona
            BlueCorona
            0
            4
            284

          • Google penalized site--307/302 redirect to new site-- Via intermediate link—New Site Ranking Gone..?
            Robdob2013
            Robdob2013
            0
            5
            1.4k

          • Strange situation - Started over with a new site. WMT showing the links that previously pointed to old site.
            fabioricotta-84038
            fabioricotta-84038
            0
            5
            379

          • Why is Google Still Penalizing My Site?
            doug_b
            doug_b
            0
            3
            587

          • It Doesn’t Matter Where You Point Links, Google Will Pick The Page
            Confetti_Wedding
            Confetti_Wedding
            0
            2
            411

          • Google is not Indicating any Links to my site
            Jinx14678
            Jinx14678
            0
            3
            414

          • Will this get penalized by google?
            PhilNottingham
            PhilNottingham
            0
            3
            512

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy