Advisable to pay for a link from a highly reputed site in same domain?

[EricMoore]

Is it okay to pay for a link if the site is a very highly reputed (PR4) one in the same domain as your site?

Thanks

[GoodAtMarketing]

Hi Punit,

It all depends:

Does this site have a clean link profile?

Is the site providing good content?

Do they give any value?

Will the users of this site find your site helpful?

If yes then do it. If not don't.

Why?

Google wants to rank sites that earn their keep

Google wants to show value

Google wants you to find results efficiently

I hope this helps : )

[MarkScully]

One of the real questions would be - Why are you paying for a link?

Why not approach them with great content and work on building a relationship with them so you earn the link from them? You could save yourself money and it could lead to future links.

A one off payment for links isn't a good link building strategy.

[KrisRoadruck]

One thing to keep in mind when doling out this kind of advice is that time isnt free. If the cost to do a one off payment on a link is far less than the hourly cost * the number of hours it takes to develop great content, make a new friend and of course the fail rate on that sort of outreach (which is super duper high if you've spent any time doing it) then saying it'll save money is kind of actually not true at all. Not advocating buying links perse but yeah time isnt free.