Google Analyitics Average Position for Queries

[rfaulk]

Why is the Average Position in the Queries view of Google Analytics SEO report so different on each query from the position shown by SEOmoz?

[wissamdandan]

The position provided by SEOmoz is through a query in a unpersonalized search + using a specific tld.(.com/ca/uk)

What Google provide in the SEO reports in GA is an average of one query or multiple queries also and based on users which they may have personalized results on or off ( and this might affect your rankings )

hence the difference.

hope this helps