Are guest post exchanges an acceptable tactic?

[ProjectLabs]

Suppose you publish a guest post on a relevant and quality blog and then you have that site also write a guest post for you. Is this considered natural? What do you think of this tactic? Is there risk of a penalty for exchanging links?

[BlueprintMarketing]

You can do this to a point. Remember Google will not give the same amount of credit for reciprocal links so in less you are somehow in business together or there is a good reason for you to be creating reciprocal links I would say to one guest post every once in a while I believe the reciprocal link factor would take down any existing credit given for a great blog post however if you're in the same industry I think that would allow you to blog on their site and they on your site.

It would just have to be on all the time.

I hope I've that of some help,

Thomas

[JesusD]

I dont think there is a penalty as long as its done in a natural manner including same topic relevance.

Guest Blogging should be just as part of the strategy.Its always recommended to have the highest quality content so people would want to link to you without having to force the link as a guest blogger.

I see Guest Blogging as a great opportunity for SEO, and you should pursue it as long as it represents only a small part of the overall SEO strategy.

Best Regards!

JesusD

[gcdtechnologies]

Hi there, if it's a "relevant and quality" blog it probably will be considered natural. This is fine once in a while but I wouldn't rely on it as a tactic - too many reciprocal links will devalue the link authority.