Blog for a Prestashop: WP at subfolder or blog with dedicated keyword based domain?

[pupila]

Hi

Scenario 1: site running with prestashop at domain whatever.com There's a blog at a subfolder of domain, running with Wordpress whatever.com/blog

Scenario 2: site running with prestashop at whatever.com. The blog is at a different server and domain with keywords, e.g. cloudtechnology.com

What's better for the blog posts to have better SERP results? Scenario 1 or 2? From the point of view of a user, I have seen for friends and colleagues that scenario 2 works for the blog, and might work for the shop, since blog posts contain links to shop etc. However, all examples I've seen for scenario 1 are still struggling...it's hard for them to make the blog visible at SERPs...is it a coincidence or is there a reason?

Thanks for your answers!

[Bryan_Loconto]

I would definitely go with scenario 1. Whenever someone links to your blog post it gives you site the authority rather than an external URL. This way you can also build allot of internal links from your posts to your pages or other posts. Also you want people to like your posts from your site/share the posts from your site.

Think about it like this.. If a post was to go viral would you rather thew article be on:

YourURL.com/blog

or

ExternalURL.com

[sergio_redondo]

If you go with Scenario 1 you will give your shop domain the following benefits:

-If frequently updated, fresh content (remember: freshness is something Google likes so much)

-Improved internal linking

-All resources in the same domain: products, relevant info, etc.

-Great landing pages

-Posts are more likely to be shared than products, so take advantage of social media to publicize your store through the blog.

One final note: you are planning to build your blog with WordPress. I'm absolutely in love with WordPress, but PrestaShop gives you the chance to use own modules to have this feature. I give you some examples:

http://addons.prestashop.com/en/content-management/1213-blog-module.html

http://www.themes-prestashop.com/es/modulos-gratis/31-prestashop-blog.html

http://www.buhoc.com/prestashop/es/modulos-gratuitos-prestashop/44-modulo-blog-prestashop.html

Hope it helps.

Sergio