How to avoid duplicate content penalty when our content is posted on other sites too ?

[Personnel_Concept]

For recruitment company sites, their job ads are posted muliple times on thier own sites and even on other sites too. These are the same ads (job description is same) posted on diff. sites.

How do we avoid duplicate content penalty in this case?

[David_ODonnell]

You could use rel="canonical" back to the original post on the recruitment company site's job listing. And/Or a link back to the recruitment company site listing, 'this ad was originally posted on x recruitment site' - if they are using RSS feeds to distribute the job ads there are Wordpress plugins that can add this automatically, such as Yoast's SEO plugin.

[DeanAndrews]

Thanks for the heads up David

I missed that one with Yoast's SEO plugin.

[IPROdigital]

If you have access rights to add rel=canonical to the other sites, then use them, but I'm guessing you don't. I would post them on your own site first, wait, do a search e.g. site:example.com/post-url and only post to other sites once I know Google has indexed the article on your site first. Otherwise it might assume that you've taken the content from the other site which may incur a duplicate content penalty.

[IPROdigital]

If you have access rights to add rel=canonical to the other sites, then use them, but I'm guessing you don't. I would post them on your own site first, wait, do a search e.g. site:example.com/post-url and only post to other sites once I know Google has indexed the article on your site first. Otherwise it might assume that you've taken the content from the other site which may incur a duplicate content penalty.

[Personnel_Concept]

yes the ad is posted first on the recruitment site and then to other sites!

[Personnel_Concept]

Thanks David, Rel=canonical is good option but how we do it when we dont have access to those sites? Though we can only request them to put rel=canonical

[Personnel_Concept]

yea Yoast SEO is commonly used to add keywods and titles, metas etc for the sites