Anyway to analyse Facebook Success?

[Fammy]

Great news, yesterday we had a nice big spike of referrals from facebook, GA shows them all going to a certain article (an online magazine type site), but only shows them as coming from /l.php (Report: Traffic sources->referrals->facebook.com - secondary dimension landing page)

Nobody in the office did anything with facebook and that article, so it must be a visitor; any ideas how we can find out any more details about who or why?

It would be great to be able to reproduce as in the 4th April saw more FB traffic to us than March!

[AlanMosley]

There is a new social section in GA,

Try traffic sources > social > social vistors flow

if you dont see it try again in a few days, as it is being rolled out as we speak

[Fammy]

That's an impressive looking report, thanks for the tip

Sadly not quite what I meant, as far as I can see. (probably my weak explanation - sorry!)

It shows what people did after they visited our page, do you know of any source of info that can tell us who liked the page, or shared the page to get the traffic, or is FB a black box?