301 a strong but under-performing landing page to a new domain?

[sssrpm]

Hi guys,

Our website have a very strong landing page (PA 80, more than 1,000 domains linking) but is currently not ranking at all as the targeted terms are dominated by exact match domains.

We are thinking of redirecting this particular page to a new partial match domain targeting the same keywords.

Is it a good move?

[Matt-Williamson]

Hi

I would stick with making your website stronger rather than redirecting to a new partial match domain. I still think that if you work hard and develop excellent content across your site you will win out in the end. You can still improve things and an can I ask what your Domain Authority is currently? Website ranking isn't purely about the authority of a page on the site when it comes to beating exact match domains I have found. Of those 1,000 linking domains do you have some links with decent anchor text from authoritative sites in relation to your targeted terms?

[MoosaHemani]

My company has the Domain Authority and Page Authority of 80 but we are still not ranking on all the keywords that we should be ranking for… I know the case is not similar but what I want you to understand is the fact that DA or PA is a good way to understand the Authority of your page or domain but this is not everything there are other factors that counts that includes powerful content, social media value and obviously it also depends upon the strategy that websites are following above you and even more...

Redirecting the existing domain to a new domain can be a crazy idea and you might lose the trust of your audience or I would say it is too much depends upon the nature audience.

In the previous company my EX boss did a smart job by building a new unique website ‘website B’ contains similar services as ‘website A’. On ‘website B’ with the logo it says ‘Powered by website A’ and start push the website B with A, audience who had a trust on website A started to believe on B as well and slowly and gradually they move to make website B as their major website… (I would say long but effective process).

I would suggest not to move just like that but try to be slow and effective that should be love by your audience.

[sssrpm]

Thanks guys for your suggestions. Really appreciate it.

[Dr-Pete]

Thumbed up Matt and Moosa - I think I'd make sure first that the PA/DA is telling the whole story. PA, for example, doesn't take into account possible Google devaluations or penalties (which we can't really measure). That PA of 80 may be over-estimated for a lot of reasons. It may be that you have a solid link profile, but your on-page targeting is lacking. There are a lot of ways to target without switching to a partial-match domain.

Now, would a partial-match domain help a bit? Probably, for now, but Google seems to be dialing that down slowly (exact-match domains really are too powerful, and are still being abused like crazy). Keep in mind, though, that the 301-redirect does carry risk, and may not transfer all of the link-juice. Also, if you 301-redirect just this one powerful page, it could impact your main site's Domain Authority and potentially harm your other rankings on that site (if that page has a huge concentration of the site's links).