Optimizing YP.com and Yelp listings for local business

[TheAcupuncturist]

I have a fairly new business and I have been citation building over the past year. I noticed that when I perform a search for my keyword and city that YP.com and Yelp show up high on Google SERPS. I have a listing on both of these directories but my listing is unfortunately buried.

I have optimized my listings on these sites to the best of my ability. I have not upgraded to paid advertising on either. It's expensive and I here mixed reviews on the ROI.

I will list both profiles:

http://www.yelp.com/biz/care-wellness-center-margate

| http://www.yellowpages.com/margate-fl/mip/care-wellness-center-465315829 |

Can anyone offer any advice on optimizing or boosting these listings so I turn up in the first 3-5 instead of 20 or lower?

Thank you

Robert Herbst

[MiriamEllis]

Hi Robert, I am not quite sure I'm understanding your question. Are you asking: 1. How to make your listing appear higher within YP.com and Yelp or 2. How to make your Yelp and YP.com listings appear higher in Google's search results? Please, let me know. Thanks!

[TheAcupuncturist]

I would like to make the listing appear higher within YP.com and Yelp if possible. I've optimized it with images and details and so forth but my listings are not ranked high. Any help you can give me would be appreciated.

[MiriamEllis]

Hi Again,

Thanks for clarifying your question. Regarding Yelp, I recommend you read Phil Rozek's recent piece:

http://www.localvisibilitysystem.com/2012/08/23/yelp-ranking-factors/

And don't miss the comments section on it. Really good discussion there.

As for YP.com and any other IYP, it's a matter of buying your way to the top.

Hope this helps!