Does Link Exchanges and Reciprocal Links Is Dead - Now Days ?

[sumit60]

Hello,

As we know  randfish Rand discusses the egress of old link building practices and the ingress of new (old) link _earning _strategies, Rand has also discussed on  Link Exchanges and Reciprocal Links, I have few questions which r related to  Link Exchanges and Reciprocal Links.

Few Question

**1) Does Now Days Reciprocal Links Are Important Or Not For Link Building Strategies. **

** 2) Webmaster Has To Perform Reciprocal Links Or Not.**

3) Can Reciprocal Links Boost Search Engine Ranking.

4) Does Reciprocal Links Has Negative Impact On Search Engine.

Regards,
Sumit

[Bryan_Loconto]

It all depends on how you reciprocate the link. If the sites are both relevant to each other and they are both quality sites it will help you. If you use software to automatically send out a billion emails to other site owners asking for a link exchange you may be punished or never even rank.

The goal is to provide useful content to the reader. Forget link building, focus your efforts on #RCS. If you get to a site that you want to link to, or want a link from because it will help your users, you are on a good path.

If you get to a site that has nothing to do with yours and you are able to get a link (reciprocating or not), be sure that it can help their/your users. Building links just to manipulate the search engine might get some ranking but not for the long hall.

Put yourself in Googles shoes, what would you want your searchers to find? A site that is recommended by all niche related sites or a site that is recommended by non-niche related sites?

[William.Lau]

Reciprocal Links = Not good.

Only time even if good = if it helps users.

[sumit60]

Hello Bryan,

As u said "A site that is recommended by all niche related sites or a site that is recommended by non-niche related sites?" So if we get link from niche related sites, has more values - so Reciprocal Links  or still not dead, what about search ranking does it boost our keywords to rank well, if we link with niche related sites.

Regards,
Sumit

[Bryan_Loconto]

Hi william I wouldn't go that far, reciprocal or not. If the user is benefiting and both sites are high quality they help each other. seomoz links to distilled and distilled links to seomoz. They do this in multiple places, but always where it can help the user.

[sumit60]

Hello William,

So we should not perform Reciprocal Links, Even if we get links from niche website.

Regards,
Sumit

[sumit60]

Hello Bryan,

what do u mean by multiple places, I thought to create link exchange page in site. Which links with the niche website, with the link exchange page - not like linking with content. what do u say about these

Regards,
Sumit

[Bryan_Loconto]

Yes if the sites are niche related and authoritative and the links are placed in logical areas (not in ad sections or site footers) then its will help your site rank.

[sumit60]

What about link exchange pages, if both the sites are relevant to each other and links from link exchange page.

[Bryan_Loconto]

Seomoz has many guest blog posts from distilled that link to distilled and vice versa. The sites are authoritative relevant and always keep their users in mind.

IMO if you have a few reciprocal links that are niche related and authoritative they will not hurt you. However if many, even 30% of you links are reciprocal, Google will know something is up.

[sumit60]

Thanks bryan, what would be other best resources for link building.

[William.Lau]

IMO, I believe he is referring to I link you on this page, and you link me on this page. Possibly home page will most likely be viewed as reciprocal to Google.

SEOmoz and Distilled are already very authoritative sites and are partners. Google understands partnerships and all general aspects of partnerships.

You are right though, Google will vastly judge it by the balance of reciprocal and organic links. The OP seems to be referring to reciprocal links as a method of link building. Reciprocal links should not be considered link building but considered as content to benefit the user.

If I go to each of your home pages and can easily detect reciprocal links on both ends, that would just be too obvious.

[Bryan_Loconto]

I agree

[Bryan_Loconto]

The best way to build links is to get your feet wet.

Your company can do real things that are newsworthy for PRs, like charities or any other events this can help you earn some quality links to your site. Another idea is to find niche related blogs and ask the editor if you can guest blog n their site.

The best way to build links or more importantly create authority is by adding a blog to your site and creating content that users in your niche or who enter your site are most likely looking for. Also get other niche related authoritative people (An author of a book or a master of this trade) to get involved with you site and help you share it.