Yelp, Tripadvisor, Urbanspoon, etc

[RCDesign74]

Hey everyone,

I'm going to be undertaking an SEO campaign for a local Italian restaurant.

Currently, there are no other restaurants in the top 10 for a lot of very viable keyphrases related to the restaurant, BUT, the top 10 is littered with results from review sites like Yelp, Tripadvisor etc.

Is it feasable to beat out these results? If so, how hard is it going to be?

Thanks in advance for any replies!

[David_ODonnell]

If you can't beat them, join them. Add your client to those sites and work on outranking (complete profiles, images, description, categories, lots of reviews etc) competitors there for referral traffic.

[RCDesign74]

Thanks for the response David!

I'll definitely take that advice.

With that said though, would it be wasted effort to try to massage content, acquire targeted backlinks etc for the keyphrases?

Should I just focus on outranking competitors on the review sites?

Thanks again

[David_ODonnell]

I guess it depends on the budget you have to work with and your long terms goals. I'd be gunning for both!

[RCDesign74]

Thanks again David!