Why has one of my keywords dropped over 45 places since last week?

[Fitsensesports]

Hi one of my keywords is Aquaman Wetsuits and it seems to have dropped over 45 places since the last crawl - how can this be and how can I find out what the problem is?

Thanks

[Marcus_Miller]

Hey James

It is near impossible to help you with this without a bit more information.

• can you provide a link to the site?

• can you tell us about any link building or SEO you have been doing?

• have you had any technical problems with the site?

There is a chance this is nothing to worry about and it will spring back but it could be a whole bunch of other things but without a URL it is going to be pretty much impossible to help.

Post the URL and will do my best to help you.

Marcus

[Fitsensesports]

Hi Marcus

Thanks - the url for the site is www.fitsense.co.uk.

No major link building or SEO - just in house tweaking mainly and no technical problems with the site.

Thanks

James

[Marcus_Miller]

Hey James

I get you in 5th place for that keyword in a Google UK search:

Aquaman - Fitsense Sports

<cite>www.fitsense.co.uk/category/aquaman.html</cite>Aquaman Wetsuits Aquaman Triathlon Wetsuits are used by triathletes around the ... If you swim in an AQUAMAN wetsuit you'll be sure to have a technological ...

You may even get a bit more out of that if you tweaked that page title.

Looks like an error with rank checker or some such, probably nothing to worry about!

Hope that helped!
Marcus

[Fitsensesports]

Hi Marcus

Thanks for that - strange how I the SEOmoz rank notification shows it is not in the top 50 for Google and had a large fall - hard to know what is right and what is not!

Thanks for your help

James

[Marcus_Miller]

No worries!

[donford]

Hi James,

I want to add to what Marcus has said. You should note that Google will throw drastic swings in SERP rankings from time to time. This is usually Google doing some test, it never last long but if you ping the server while something like this is going on, you can see these odd results. I've seen it many times in the years I've been watching our keywords.

We have found it best to watch our keyword rankings over time, and validate any thing that seems off internally.