Creating Case Study Materials

[SEODinosaur]

Hello,

I am fairly new to creating case study material, can some of you share some strategies that work for you.

[evolvingSEO]

Hi Donnie

I think there's a lot of ways to approach this, and it depends on what kind of case study you're making and what's its purpose is.

• Ask yourself - "what's my desired goal?" What do you want to happen as a result of your case study?

• Try to put yourself in the shoes of the person/people the case study is for. How much do they know about what you're to present? Oftentimes, I can get too complicated with my case studies and forget to include the basics. Be sure to give a perspective as to how your case fits in with the big picture - especially company goals etc.

• 3rd Party data - any independent studies you can dig up to support your point of view

• Screenshots (collect them as you go) - I'm always grabbing screenshots of SERPs etc from the beginning. I know there are few tools out there that can possibly automate this for you. Try to keep them organized by date etc.

• Lastly, I like to use this general framework;

• Problem - What was the current situation as you first encountered it? What was the problem?
• Diagnosis / Plan - What strategy did you put in place to fix things? Break it down into pieces if you can, if you did several things.
• Outcome - What improved? How did things get better because of the actions you took?
• Lessons learned - Lastly... what did you learn from the experience and what could you have done better?

Hope this helps!!

-Dan