SEO ANALYSIS ON A NEW SITE

[conversiontactics]

Hi just would like if anyone could help me in provide some seo analysis on a new website http://www.ppilegalservices.co.uk/

main keyword is mis-sold ppi

Its a very competitive keyword but not being able to come on google result in long tail keywords as well, Just got ranked on brand keywords like PPI LEGAL Services.

Also running out of ideas as to how to create quality content any tips please?

many thanks

[KeriMorgret]

A quick look in OSE shows a bunch of backlinks of low quality that appear to have been removed, and nothing of quality. Was there a site on this domain before your site?

It looks like that's a real competitive term in the UK. What I'd do is look at the top ten sites and ask myself "what content can I put together that will beat out the content that's on the top sites?" Most of the sites I see are one page lead generation forms. It's going to be tough to make a name for yourself with all of that junk out there.

Can you do something like http://www.moneysavingexpert.com/reclaim/ppi-loan-insurance where you have a lot of good, quality content? This will make it useful for the users, give people a reason to link to you, and give you great long-tail content.

[Marcus_Miller]

Hey

Yeah, I have to second what Keri says here. This is crazy competitive so you are not going to rank a new site for these terms overnight.

The site itself has no domain authority, there is no useful or interesting content and I can't see that any of the blog posts have won any

Content wise, if this was me, I would probably look to provide the best guide on how to reclaim your PPI for free and use that to pull in links but even that would be problematic as the moneysavingexpert site (a big brand in the UK) has already done that so you are fighting a bit of a losing battle.

If we discount the money saving expert site we have several other heavy hitting domains:

• www.which.co.uk
• www.guardian.co.uk
• www.thisismoney.co.uk
• www.fsa.gov.uk
• www.telegraph.co.uk

Then, amongst them we have some other PPI sites but looking at the link profiles, we are talking 15,000 linking sites in some cases. Now, obviously, most of that is going to be low quality but that is what you are up against here.

So, only way to do this white hat is to go after really long tail, dig into the keywords, look at PPI for specific vendors, types of loans etc and start to build some really strong content and promote it as best as possible.

For starters, look at some of the suggested searches:

• mis sold ppi calculator
• mis sold ppi template letter
• reclaim ppi
• ppi refunds
• mis sold ppi barclays
• mis sold ppi scams
• mis sold ppi reasons
• mis sold ppi hsbc

Maybe take one of those and break them down even further so mis sold ppi hsbc

• mis sold ppi hsbc loan
• mis sold ppi hsbc credit car
• dhsbc ppi claims
• hsbc ppi refunds
• hsbc ppi reclaim
• hsbc loans ppi
• hsbc fined ppi
• hsbc ppi credit card

If we break one of them down even further we get even more ideas:

Searches related to mis sold ppi hsbc credit card

• is there ppi on hsbc credit card
• shsbc credit card ppi claim address
• payment protection insurance hsbc credit card
• hsbc credit card ppi reclaim
• hsbc mis sold payment protection
• hsbc payment protection insurance mis sold
• hsbc personal loan ppi
• hsbc mis selling ppi

You could probably go deeper still

There is always a way, but you are just not going to drop into a market like this and shoot to the top of the deck but if you could lay down a 12 month strategy to have the most generally helpful PPI blog out there and cover every minute detail starting at the long tail then you could create something that would outrank the mostly spam based strategies of the few PPI companies on the first page.

Hope this helps

Marcus

[conversiontactics]

Hi Marcus,

Thanks for taking the time to answer my question in detail.

[conversiontactics]

Thanks Keri,

for your answer , its a completely new domain, and hardly done any backlinks , was just working on some infographics and content.