Books about Content Marketing & Persona creation?

[TheReference]

Hello SEOmoz,

First question here on the forum, but a silent follower for years

I'm looking for a good book - you define what is "good" - about content marketing and or persona creation that you read and proved to be usable in real-life situations

I've read "Accelerate" but found it too light-weight.

Therefore your recommendations would come very in handy.

Looking forward to your replies!

Best regards,

Nikolaas

[vforvinnie]

Well Nikolaas,

This isn't a book, but a pretty relevant blog post from two days ago: http://www.seomoz.org/ugc/the-future-of-effective-content-marketing-long-term-personas

This could get you on the right track.

I would also see if there is a way to search for EGOL's responses on the Q and A forum.  He lives and breathes content marketing.

Vinnie

[Vahe.Arabian]

Nikolas,

All these books on this page are probably the best of the crop - http://www.amazon.com/s/ref=nb_sb_noss_1?url=search-alias%3Dstripbooks&field-keywords=content+marketing#/ref=sr_pg_1?rh=n%3A283155%2Ck%3Acontent+marketing&keywords=content+marketing&ie=UTF8&qid=1333154670

I've read "content strategy" for the web and personally I think it's not to bad.

Good luck,

Vahe