Google Plus account - Should I use Brand or Product Type

[BeytzNet]

Hi

Let's assume that our company's name is "Smith Computers" and we specialize in Ultrabooks (for those who don't know - super light and slim computers - a niche within computers for the matter).

Under which name would you open the Plus account -

1. Smith Computers
2. Ultrabooks
3. Smith Ultrabooks
4. Smith Ultrabooks Computers

The example is not 100% but the question remains -

1. No one knows Smith Computers and even if we turn up in search results for computers, the customers are not looking for our type products.
   However, it is our brand name!
2. Ultrabooks - I assume it will help us gain followers faster but will be hard to brand. The followers will be people who like the product and not the company but might be good people to sell to in the future.
3. I'd say that option 3 is half branding and option 4 is 75% branding
   Both will also have good chances to pop up in search results.

The company at hand is a family owned business. We do not plan to rule the industry but rather taking it to the next level. We do not count on having thousands of people searching Google for "Smith Computers" like Best Buy etc.

Please consider that at the end we want to use it both for promoting our brand (slowly) but also (and maybe mainly) SEO (by getting more people that click +1 onsite).

We currently have lots of Facebook followers but naturally they only Like and not +1

Please help...

[AdamThompson]

Definitely go with "Smith Computers" if that is your company name. Using your keyword as your page name looks spammy and I think it is in violation for the TOS, which could result to your page being terminated.

If you wanted, you could go for options 3 or 4 as a compromise.

[BeytzNet]

Thanks for the fast reply.

My fear is that Smith Computers will not get an audience from within Google +
and that the audience from within will look for plain computers and not what we do (and unfortunately we cannot change our brand now ).

I think agree with you and will go with 3 or 4.