Should "white label" sites have a unique template

[theLotter]

I am planning on launching white label sites for my company.

Obviously they will have unique/valuable content.

Is it important for them to have unique IP addresses and/or design templates?

If yes - why?

[AdamThompson]

Could you explain what these sites will be and what their purpose is? How many of them will there be?

[theLotter]

The purpose is to expand our brand to promote different services in different geographic areas.  There will be ~7-10.

[AdamThompson]

Why would you want them to have unique IP addresses? Are you trying to get Google to treat them as unrelated sites? If so, keep in mind that separate IP addresses isn't enough. Google has other ways of figuring out whether sites are owned by the same entity.

[sovidiu]

1. A unique IP is always a plus, that's true. It's like you travelling with your passport vs. you travelling along with ten other people using the same passport.

Besides, on a shared IP address you risk having your site associated with the other sites on the same IP -- which may or may not have questionable content.

2. The template's design doesn't make any difference because there are 1,000 sites using the same template from Themeforest, for example, each from totally different business areas.

Host your sites on different hosting accounts and have a second look at the domains' whois data, for starters.