What should be the anchor text in a footer?

[cfield_splashmedia.com]

For anchor text that is in a footer, should it be a keyword or the domain name www.example.com or Keyword for Example.com?

We have a parent company that has other subsidiary companies and they want to have links in the footer that has domain name for link building purposes. But we want them to have keywords in the anchor text instead of the domain name?

[AdamThompson]

I would use the domain name or brand name. A keyword anchor text link in the site footer looks like a paid link/spam link.

[danatanseo]

I agree with Adam.