Improvement suggestions - Wanted!

[Hughescov]

Hi Mozzers,

I'm looking for any suggestions on how to improve my on page SEO for www.data-contracts.co.uk

Main keyword is 'Concrete repair' which is sitting at around about 20/21 in the SERP's

Looking for blatantly obvious ideas that I've missed too

Thanks in advance!

[RobertFisher]

Shaun,

I hope that I can provide a bit of insight for you. Remember, I am in the US with a US IP address and view things from a US point of view in terms of marketing. For SEO, overall, not bad. Need canonicals now or near term but do not believe that is affecting your ranking per se. Your page that ranks for concrete repair and concrete repairs is your concrete repair page and not your home page. From here searching Google.co.uk you rank 18th for repair and 15th for repairs. Remember, if your local is strong there that could improve.

The first change I would make would be to the meta description (not an algo factor, but a CTR factor). This is your sales pitch and only opportunity to get them to your site. I would lose the We are a , etc.

Mine would be like this: Complex and simple concrete repair including lower cost high structure repairs and emergency repairs. Services throughout UK. Free quotes rendered quickly. (No, I did not count the characters but this would be close). Use your words, but get the message out quickly. Make them click on you.

In order to rank this page higher based on your competition you need QUALITY links to this page. Yahoo Directory and Best of the web might be a place to start. Have an editor submit you to DMOZ. (these are low hanging fruit).

I would have a blog that gave a long snippet on this page and they could click on to read the rest and I would put new content on it twice monthly. I would add a FaceBook Like and Share (saw the button that takes me off site - hate it), I would add Google +, I would add LinkedIn, and Twitter. This will get you some additional trust.

If you look at who is first, they mainly have 20 times as many linking root domains as you and an EMD.

The only thing I would add is that if you had someone look at the site from a UI/UX perspective (how a user uses it) you might glean an insight or two.

Hope it helps,

[MagicDude4Eva]

Only things I would improve on are:

• Your meta-keywords are empty
• Your meta-descriptions are empty on most pages
• You have many opportunities to add a "title"-tag to your HREFs (and alt-tags to the few images you might have overlooked)
• I would have a robots.txt to submit a sitemap
• Optimise those images - they are big: http://www.data-contracts.co.uk/images/flash_dummy_bg.png, http://www.data-contracts.co.uk/flash/images/slide1.jpg

Have a look at this http://www.webpagetest.org/result/121010_PS_F28/ you could squeeze a bit more performance out (HTTP-expires on some content)

[RobertFisher]

Gerd, 
In terms of listing the meta keywords, you do not want to do this. It is not necessary and engines dont use them.

Good catch on the images.

Best,

[Hughescov]

Thanks for you replies! The UX/UI definitely needs improving and is something on the list. I will take all of your other ideas into account and try to apply them as best I can.

It's strange to see how much I already know but how much easier it is when it's spelled out to you haha.

My keywords are empty for a reason Gerd but thanks for your reply, I shall get to optimising my images as the graph clearly shows up to 3 seconds for one of them to load!! I'll also look to adding tags where appropriate.

Cheers!