Help with Places Pages

[onlinechester]

How can we get our Google Place page to rank higher, and how can we then keep it there instead of seeing it bounce around?

We seem to have trouble getting a decent ranking for our places page even though out website ranks well on Google for geographical phrases?

[SeanConroy]

First thing I would ask is, are you using everything you can to optimize the page that is currently offered? Did you upload pictures, video's, research the correct categories to place your page, and as claim the location?

Without knowing what your industry is, it's hard to say.

[onlinechester]

Thanks for your respose.

We think we've done everything correctly, we've uploaded pictures and sorted the categories. Our industry is recruitment. We haven't added a video yet. The strange thing is, our competitors seem to be doing better than use with less optimized pages.

[MiriamEllis]

Hi Glen,

Can you provide further detail as to what you mean about 'bouncing around'? Please, describe that behavior more thoroughly.

Now, without actually investigating your listing, my response will have to be pretty general. Here are some factors to consider:

• Proximity to city centroid

• Age of domain

• Consistency of NAP (name, address, phone) in citations

• Age, authority, pace and number of citations

• Optimization of website

• Compliance with the 'hide address' rule, if appropriate

• Existence or lack of duplicate listings

• Compliance with all other guidelines

• Authority, number and pace of reviews

These are some of the core factors. One thing you might like to do is run your site through 51 Blocks' local competitive analysis tool which lets you compare your site to the top 10 on some of the top local ranking factors:

http://www.51blocks.com/online-marketing-tools/free-local-analysis/

This is a new tool and I'm really excited about it. It's getting good press in the localsphere, and right now, it's free. Why not check that out and see if you notice something important, as well as considering all of the points on my list. Hope this helps!