Show root domain (that is 301 redirected) in SERP?

[blackrails]

Hi, If I have the domain name www.businessname.com.au pointing (using 301 redirect) to a particular page on a business directory site (eg www.bizdirectory.com.au/businessname), is it possible to have the URL www.businessname.com.au displayed in the Google search results rather than the destination page of www.bizdirectory.com.au/businessname?

Thanks in advance,
Adam

[BrianJGomez]

Yes, but unfortunately not long term.

Let's say that www.businessname.com.au in your example above is a real web site and indexed as such.

You're site will continue to show up in the SERPS until it gets crawled and Google notices that you're 301'ing it...then it will no longer show.

Also, there's some black hat ways around this, but none I'd recommend though.

[MoosaHemani]

301 is a permanent URL redirection that means that page you are looking for is redirected to a new location and that location is (www.domain.co.au/new-url)

As far as my knowledge goes Google will not include this in index due to the fact that it is permanently redirecting to another URL so why not take USER to the original URL instead of the URL that redirects... (I think this is an efficient approach).

[blackrails]

Ok, that makes sense.

Is there any other alternatives to get www.businessname.com.au to show in SERP?

I was thinking of duplicating the content on the domain (www.businessname.com.au) and then having a canonical URL pointing to www.bizdirectory.com.au/businessname. My primary aim is to build the domain trust and rank of www.bizdirectory.com.au.

The purpose of using www.businessname.com.au is so i can give small businesses their "own website" that would hopefully be indexed by Google.

Do you think this approach would work? Thanks.

[MoosaHemani]

Adam at least from the 301 and canonical this approach will not work because canonical means that you are telling Google where original content is located so it is logical that Google will index the original content instead of the duplicate one...

I am not sure what will be the perfect way to do this but remember too many domain level re-directions to the different page of my main URL can be another major problem in the eye of Google.

[blackrails]

Thanks. Do you have any more details on how too many domain level re-directions would negatively impact the site? I have looked around quite a bit though cant seem to find much info on this.

Would to many canonical url pointers from the various root domains have the same negative impact as to many 301 redirects from various root domains?

Thanks

[MoosaHemani]

Adam I didn’t really find out any good resource to back my opinion but I have worked with multiple sites and I can say that when you 301 redirect multiple domains on different pages of your website it gives Google a suspicious clue about your authenticity and trust as most spammers use this tactic in order to grab traffic and rankings for many fat head key phrases…

As far as my knowledge goes canonical should not have a negative impact at all as this s a way of telling Google what is the original version of the content and there is a fair possibility that a great content can be reused at 100s of times….