Can I put the tag in the MasterPage of my ASP.NET website or does this need to be specific to each page?

[TisBest]

Hi Moz Community,

I am a designer/junior SEO'er and have been working with our web developer to setup SEO oriented redirects and the rel canonical tag on our ASP.NET page running MasterPages - www.tisbest.org.  I know setting up an incorrect canonical tag can be devastating so I'm hoping for some guidance.

Can we put the

<title> </span>Charity Gift Cards | Donation Gift Ideas | TisBest Philanthropy</p> <p style="color: #5e5e5e; font-family: Helvetica, Arial, sans-serif; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"><span style="color: #5e5e5e;"> </span></p> <p style="color: #5e5e5e; font-family: Helvetica, Arial, sans-serif; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"><span style="color: #5e5e5e;"></title>

Thanks!  Chad

[NakulGoyal]

Chad

I just checked your website and no, it's incorrect. All pages of your website have the canonical set to the homepage, which is like telling Google to 301 redirect all your pages to the homepage. I would recommend to remove it/fix it right away.

[TisBest]

Hi Nakul-thanks for the helpful feedback! I've notified our developer. Can you give advice/guidance on how we should set it up? We are trying to set www.tisbest.org as the canonical to address duplicate content page errors happening with our default.aspx page and also our autodetectcookiesupport setup. Thoughts? Thanks! Chad

[NakulGoyal]

Chad

It can't be added in the template file, hard-coded for it to be the same tag on every page. Looks like this piece of code was added in the header template file.

For homepage, default.aspx this code is fine:

http://www.tisbest.org" />

However, on other pages, like http://www.tisbest.org/buy-charity-gift-cards.aspx, the canonical should be rel="canonical" href="http://www.tisbest.org/buy-charity-gift-cards.aspx" />

I hope this helps.

[TisBest]

Nakul

Thank you for your help - I am very grateful for your guidance.  Our developer is working on removing this code.  Best wishes, Chad