How to set Home page for the best effect

[blinkybill]

My head is spinning with all the confusing possibilities.

Does anybody have an easy answer for setting up the home page and its canonical-ishness

ie Which gives the best SEO Mojo ?

\

\default.aspx

\keyword\

\keyword\default.aspx

Thanking you in advance for reducing the number of business migranes around the globe.

[danatanseo]

Personally, I vote for  /  - (I think you meant a forward slash, no?) - When I visit a Web site home page, from a user perspective, I have an expectation that I will see this as the URL:  http://www.HomePage.com or, http://HomePage.com - If I see anything else, it makes me wonder..."Am I in the right place? Do I really want to be here?" That's not the kind of wondering you want your visitors to have.

Even if another choice was better for SEO, that question mark over your user's head that appears when they see something like http://www.HomePage/BigLongKeyword, could be enough to make them bounce right back to Google. At that point all that SEO becomes useless.

[blinkybill]

Well actually I was thinking more on the Google SERP mojo..

It actually redirects into a subdirectory.. always has and I cannot change it at this point so.. sorry.. moot point.

[loopyal]

default.aspx is not a good thing to do.

You should redirect those so it becomes /

(except you say it is a subdirectory already, so redirect to that)

Also, you should NEVER refer to default.aspx in any of your links.

(and remember NEVER to use a backslash otherwise you will be sending broken links)

[blinkybill]

Ok then.. got that.. don't use default.aspx or the wrong backslash.

But out of the remainder .. any idea what I should craft using SEO magic so as to get the highets results in the SERPS ?

domain.com

or

domain.com/keyword_I_AM_AIMING_FOR/

[MoosaHemani]

My suggestion is not different from others so i think i will also advice and recommends you to use ‘/’instead of default.aspx and more...

I know you want to get better results and traffic from search engine but to be very honest...with ASP websites it’s a real pain (if you are using ASP platform...) I think following things should be considered as more important than adding keywords in the URL...

1. There should be a proper navigational structure and pages should be 301 redirected instead of 302 (if any)
2. Use single version of URL
3. Add kick ass content
4. Get quality links to it
5. Keep a check of functionality and load time of the website so that things can stay under control

And more...

I think adding too many keywords that does not add value to user will hurt from search engine point of view as search engines are trying hard to come as nearer as possible to how human brain thinks...