High-Traffic but Low PageRank?

[ClarityVentures]

Hi all, I just did a site audit, and I noticed that some of my high-traffic pages have a PR 0. The other pages on the site have PR 4 or 5, and yet the PR 0 pages are among the highest-traffic landing pages we have. This simply does not make any sense to me. Any ideas?

Thanks!

[CMC-SD]

PR is one of many, many ranking factors, so low PR doesn't necessarily mean the page isn't ranking well.

But you didn't mention where that traffic is coming from. Referrals, direct, ads, or search? If it's search, what KWs are getting them there? Maybe it's ranking for a ton of great long-tail KWs, or one low-competition high-volume KW.

[essdee]

It could be there hasn't been a PR update since the pages received their last grade. And like CMC-SD said... Low PR doesn't necessarily mean anything negative. If you have a good trafficked page and it's converting - forget about chasing PR.

I've had sites that have been PR3 and PR4 for years and drive a ton of high-value, converting traffic from the SERPs and rank for all kinds of fat head, competitive phrases.