Using syndicated content / videos

[nicc1976]

Hi all,

We are looking at using some syndicated video content on our main category pages. We are an pharmacy and offer prescription medicines (Yes we are NHS registered and no we don't sell generic products). I want to use the videos to increase the UX for the category pages and increase stickiness......however i am a little worried about how Google will see this.

We don't have the time or budget to create our own videos but the rest of the content around them is all ours. The videos are provided by the NHS so they are good quality content and should add value to the consumer.

Will big G stiff us for doing this?

[loopyal]

As long as you have otherwise good content on your pages, I would think it highly unlikely to cause you any problems.

We do it all the time (we're an online newspaper)

and adding highly relevant videos increases the time that readers stay on a story.

For example, we added some 2-3 minute videos to popular stories.

Adding the videos more than doubled the on-page time.