How do you assess how strong the page is at number one already?

[dseo241]

Would it be a question of trawling their site for their keywords and content? Are there tools that find their weaknesses? Does a campaign against a top ranking site simply come down to cost and writing content that competes for the keywords - if they already have strong on and off page, link building and multiplicity in place?

[JamesNorquay]

hi,

you can start by doing an analysis on Open Site Explorer -

http://www.opensiteexplorer.org/

Then you can do on page analysis of the website too see what factors they have, you can use SEO Xray, you can do an onsite audit, check the internal links.

I would also advise to use other software such as majestic, I would also look over google to see onsite metrics, also check social metrics for the website.

Many factors come into play when a website is ranking number one for a highly competitive term.

Kind Regards